One in five websites deploys dedicated bot management
| of sites deploy antibot | |
|---|---|
| Antibot Adoption | 18.5% |
18.5% of all landing pages in the dataset run an identifiable antibot service — a named third-party vendor detected in the page response. This figure covers only detectable named services; the true rate is likely higher, as proprietary or custom bot filtering leaves no detectable fingerprint.
The vendor market
Cloudflare owns three-quarters of the antibot market
| Share | |
|---|---|
| Cloudflare Bot Management | 75.9% |
| Imperva (Incapsula) | 9.1% |
| Akamai Bot Manager | 7.7% |
| PerimeterX (HUMAN) | 5% |
| DataDome | 2% |
| Other | 0.3% |
Cloudflare Bot Management accounts for 75.9% of all antibot vendor mentions — a market concentration that reflects its seamless integration with Cloudflare's WAF. The remaining quarter is split between Imperva, Akamai, and PerimeterX/HUMAN, all enterprise-grade platforms with narrow but meaningful market reach.
The integrated stack
Antibot rarely runs alone — virtually all sites pair it with a WAF
| Cloudflare integrated stack | Other antibot + WAF | Antibot only (no WAF) | |
|---|---|---|---|
| 72.9% | 25.6% | 1.5% |
98.5% of antibot-protected sites also run a WAF, suggesting bot management is deployed as a second layer rather than a standalone defence. Nearly three-quarters of all antibot sites use Cloudflare's fully integrated stack — the same platform handling both WAF and bot management — which reinforces the vendor concentration seen in the chart above.
Security posture
Sites with antibot fortify with extra barriers
| Antibot sites | All other sites | |
|---|---|---|
| WAF | 98.5% | 91% |
| Rate Limiting | 61.5% | 13.2% |
| CAPTCHA | 56% | 15% |
| JavaScript | 48.9% | 38.7% |
| TLS | 33.6% | 9.3% |
Rate Limiting is the starkest multiplier: antibot sites deploy it at 61.5% versus 13.2% on all other sites — a gap of more than 4.5×. CAPTCHA follows the same pattern (56% vs 15%), with antibot platforms layering on top of friction-based human verification rather than replacing it. The implication: antibot deployment is a marker for an aggressive overall security posture, not a single-layer substitute.
By industry
Transactional and inventory-sensitive industries lead on bot management
| Value | |
|---|---|
| Adult | 36% |
| Furniture | 33% |
| Gambling | 31% |
| Beauty & Cosmetics | 30% |
| Computer Hardware | 30% |
| Tobacco | 30% |
| TV & Movies | 30% |
| Jewelry & Luxury | 28% |
| Restaurants | 28% |
| Computer & Video Games | 27% |
| Consumer Electronics | 27% |
| Distance Learning | 27% |
| Equipment & Supplies | 27% |
| Finance | 27% |
| Museums | 27% |
Adult, furniture, gambling, and consumer goods industries cluster at the top — markets where automated price-checking, inventory scraping, or account-takeover attacks carry direct commercial cost. Adoption in these sectors runs at roughly five to six times the rate of the bottom-ranked industries.
Content and public-sector sites are the least likely to deploy antibot
| Value | |
|---|---|
| Military | 11% |
| Outsourcing | 11% |
| Performing Arts | 11% |
| Sports | 11% |
| Government | 10% |
| Plastics & Polymers | 10% |
| Public Relations | 10% |
| Consulting | 9% |
| Facilities Services | 9% |
| Online Services | 9% |
| Public Policy | 9% |
| Chemicals | 8% |
| Nanotechnology | 8% |
| Newspapers | 8% |
| Textiles | 6% |
Newspapers (8%) sit at the bottom despite being among the heaviest users of robots.txt controls — a distinction between advisory signals and active technical enforcement. Government, consulting, and public policy sites cluster here too: lower commercial attack surface, and in the public sector, limited appetite for commercial bot management platforms.
By geography
Antibot has no geography — one country stands apart
| Value | |
|---|---|
| Afghanistan | 20.8% |
| Åland Islands | 17% |
| Albania | 20.9% |
| Algeria | 20.8% |
| American Samoa | 23% |
| Andorra | 19.3% |
| Angola | 19.3% |
| Anguilla | 21.6% |
| Antigua and Barbuda | 20.2% |
| Argentina | 19.8% |
| Armenia | 21.9% |
| Aruba | 21.7% |
| Australia | 21.6% |
| Austria | 19.6% |
| Azerbaijan | 20% |
| Bahamas | 22.5% |
| Bahrain | 21.6% |
| Bangladesh | 21.5% |
| Barbados | 23.2% |
| Belarus | 19% |
| Belgium | 20% |
| Belize | 21.5% |
| Benin | 19% |
| Bermuda | 18.8% |
| Bhutan | 18.9% |
| Bolivia | 19.2% |
| Bosnia-Herzegovina | 19.7% |
| Botswana | 21.9% |
| Brazil | 20.3% |
| British Indian Ocean Terr. | 20.5% |
| British Virgin Islands | 22.6% |
| Brunei | 20.7% |
| Bulgaria | 20.5% |
| Burkina Faso | 19.4% |
| Burundi | 18.4% |
| Cabo Verde | 16.7% |
| Cambodia | 20.3% |
| Cameroon | 19.8% |
| Canada | 22.7% |
| Cayman Islands | 23.3% |
| Central African Republic | 14% |
| Chad | 18% |
| Chile | 19.6% |
| China | 22.9% |
| Colombia | 21.3% |
| Comoros | 12.3% |
| Congo | 18.2% |
| Cook Islands | 21.3% |
| Costa Rica | 22% |
| Côte d'Ivoire | 19.8% |
| Croatia | 20.7% |
| Curaçao | 21% |
| Cyprus | 20.8% |
| Czechia | 20.6% |
| Denmark | 20.4% |
| Djibouti | 18.8% |
| Dominica | 19.9% |
| Dominican Republic | 21.8% |
| DR Congo | 19.9% |
| Ecuador | 20.5% |
| Egypt | 19.9% |
| El Salvador | 19.4% |
| Equatorial Guinea | 18.6% |
| Eritrea | 16.1% |
| Estonia | 18.9% |
| Eswatini | 21.1% |
| Ethiopia | 21.1% |
| Falkland Islands | 13.3% |
| Faroe Islands | 14.3% |
| Fiji | 20% |
| Finland | 19.9% |
| France | 19.7% |
| French Polynesia | 22.1% |
| Gabon | 18.2% |
| Gambia | 20.1% |
| Georgia | 20.8% |
| Germany | 21.2% |
| Ghana | 22.7% |
| Greece | 20.8% |
| Greenland | 16.5% |
| Grenada | 20.9% |
| Guam | 20.7% |
| Guatemala | 21.3% |
| Guernsey | 22.6% |
| Guinea | 19.6% |
| Guinea-Bissau | 18.2% |
| Guyana | 19.8% |
| Haiti | 19.6% |
| Honduras | 20.6% |
| Hong Kong SAR | 20.4% |
| Hungary | 19.5% |
| Iceland | 21.2% |
| India | 21.7% |
| Indonesia | 21.6% |
| Iraq | 20.9% |
| Ireland | 20.8% |
| Isle of Man | 20.2% |
| Israel | 20.9% |
| Italy | 20.1% |
| Jamaica | 22.6% |
| Japan | 15.8% |
| Jersey | 20.1% |
| Jordan | 21.3% |
| Kazakhstan | 20.2% |
| Kenya | 22.4% |
| Kiribati | 20.9% |
| Kuwait | 20.9% |
| Kyrgyzstan | 18.1% |
| Laos | 19.1% |
| Latvia | 19.1% |
| Lebanon | 21.1% |
| Lesotho | 19.3% |
| Liberia | 19% |
| Liechtenstein | 15% |
| Lithuania | 19.7% |
| Luxembourg | 19.7% |
| Macao SAR | 20.5% |
| Madagascar | 20.1% |
| Malawi | 20.9% |
| Malaysia | 20.8% |
| Maldives | 20% |
| Mali | 20.4% |
| Malta | 20.5% |
| Marshall Islands | 19.2% |
| Mauritania | 22.1% |
| Mauritius | 19.9% |
| Mexico | 20.7% |
| Micronesia | 21.6% |
| Moldova | 20.8% |
| Monaco | 21.3% |
| Mongolia | 20.4% |
| Montenegro | 18.5% |
| Montserrat | 16.2% |
| Morocco | 21.6% |
| Mozambique | 20.4% |
| Nauru | 14.4% |
| Nepal | 20.6% |
| Netherlands | 20% |
| New Caledonia | 18.9% |
| New Zealand | 21.8% |
| Nicaragua | 20.3% |
| Niger | 19.2% |
| Nigeria | 20.9% |
| Niue | 20.6% |
| Norfolk Island | 18% |
| North Macedonia | 21.9% |
| Northern Mariana Islands | 19.5% |
| Norway | 22% |
| Oman | 21.3% |
| Pakistan | 21.6% |
| Palau | 18.6% |
| Palestine | 21.1% |
| Panama | 21.9% |
| Papua New Guinea | 20.9% |
| Paraguay | 20.6% |
| Peru | 21% |
| Philippines | 22.4% |
| Poland | 18.9% |
| Portugal | 21% |
| Puerto Rico | 22.7% |
| Qatar | 21.4% |
| Romania | 20.1% |
| Russia | 17.2% |
| Rwanda | 22.8% |
| Saint Barthélemy | 16.6% |
| Saint Helena | 11.4% |
| Saint Kitts and Nevis | 22.6% |
| Saint Lucia | 21.9% |
| Saint Martin | 18.6% |
| Saint Pierre-Miquelon | 17.3% |
| Saint Vincent | 20.8% |
| Samoa | 22.5% |
| San Marino | 16% |
| São Tomé and Príncipe | 18% |
| Saudi Arabia | 20.6% |
| Senegal | 19.6% |
| Serbia | 20.5% |
| Seychelles | 21.9% |
| Sierra Leone | 17.5% |
| Singapore | 20.6% |
| Sint Maarten | 21.1% |
| Slovakia | 19.7% |
| Slovenia | 19.8% |
| Solomon Islands | 20.6% |
| Somalia | 21.3% |
| South Africa | 20.8% |
| South Korea | 21.9% |
| South Sudan | 16.6% |
| Spain | 20.2% |
| Sri Lanka | 20.9% |
| Suriname | 20.2% |
| Sweden | 20.3% |
| Switzerland | 20.5% |
| Taiwan | 21.9% |
| Tajikistan | 16.7% |
| Tanzania | 21.4% |
| Thailand | 19.8% |
| Timor-Leste | 17.4% |
| Togo | 17.4% |
| Tonga | 19.2% |
| Trinidad and Tobago | 21.7% |
| Tunisia | 21.5% |
| Turkey | 20.8% |
| Turkmenistan | 14.9% |
| Turks and Caicos | 23.6% |
| Uganda | 20.8% |
| Ukraine | 21.6% |
| United Arab Emirates | 20.8% |
| United Kingdom | 21.5% |
| United States | 23% |
| Uruguay | 20.2% |
| US Virgin Islands | 20.6% |
| Uzbekistan | 18.8% |
| Vanuatu | 21.9% |
| Vatican City | 15.9% |
| Venezuela | 21% |
| Vietnam | 20.8% |
| Wallis and Futuna | 12.9% |
| Yemen | 20.4% |
| Zambia | 20.6% |
| Zimbabwe | 20% |
All six world regions sit within one percentage point of the 20% global average — a uniformity that sets antibot apart from almost every other metric in this report. Japan is the clear major-market outlier at 15.8%, mirroring its below-average WAF adoption and reflecting a domestic web ecosystem that routes less traffic through the global CDN stack that carries antibot as a byproduct. Russia follows at 17.2%, consistent with growing Runet fragmentation.