State of Web Access2026
State of Web Access 2026
All Industries · Access Barriers · 2026

Where data is richest, defences run deepest

Where data is richest, defences run deepest
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Media & Publishing97%14%24%36%16%11%86%30%Tier 2
Retail & E-commerce93%23%27%44%31%19%77%12%Tier 2
Technology93%14%21%39%18%12%77%12%Tier 1
Financial Services90%21%14%37%16%12%74%5%Tier 2
Healthcare94%19%25%44%26%14%80%11%Tier 1
Manufacturing & Logistics90%16%22%38%18%14%71%6%Tier 1
Travel & Hospitality85%23%16%50%29%18%68%9%Tier 2
Entertainment96%27%24%49%30%14%75%16%Tier 1
Education92%17%19%38%17%10%76%13%Tier 1
Design & Creative Arts97%18%29%38%20%12%80%11%Tier 1
Public Sector89%11%16%35%16%12%73%7%Tier 1
Legal & Professional Svcs91%14%22%39%18%12%71%5%Tier 1
Non-profit & Civil Society95%22%27%40%21%14%82%10%Tier 1
Agriculture96%12%33%33%21%12%75%7%Tier 1
Energy & Utilities86%16%15%38%16%11%63%4%Tier 1
Construction & Environment92%17%19%47%23%11%76%9%Tier 2
Recruitment & HR92%19%20%35%18%15%75%6%Tier 1
Automotive92%16%9%44%38%16%80%22%Tier 2
Real Estate92%24%19%48%39%15%75%17%Tier 2
Telecom95%19%18%45%16%11%79%6%Tier 2

WAF adoption is near-universal across all 20 sectors — the real variation is in what comes next. Entertainment, retail, and travel deploy meaningful antibot and rate limiting; public sector, energy, and agriculture rely almost entirely on CDN-bundled WAF coverage. AI blocking is nascent everywhere, with media and entertainment the outliers. Each row is the sector average across all sub-categories; expand any section below for sub-category detail.

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State of Web Access 2026
Media & Publishing · Access Barriers · 2026

Media sites police AI crawlers with robots.txt, not middleware

Media sites police AI crawlers with robots.txt, not middleware
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Advertising & Marketing97%23%32%31%21%14%87%6%Tier 1
Mass Media98%12%21%49%16%8%92%43%Tier 2
Newspapers96%8%21%36%15%10%90%64%Tier 2
Public Relations95%10%14%25%14%14%76%6%Tier 1
Publishing95%16%24%45%21%11%92%49%Tier 2
Writing & Editing98%14%33%31%11%6%79%11%Tier 1

WAF coverage is near-total across every Media & Publishing sub-category (95–98%), yet antibot deployment sits at just 8–23% — the lowest of any major sector. The real defence story here is robots.txt: 64% of newspaper sites and 49% of publishers explicitly block at least one AI crawler by name, reflecting a deliberate choice to use policy rather than middleware to resist AI training scrapes.

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State of Web Access 2026
Retail & E-commerce · Access Barriers · 2026

Retail relies on rate limiting and JavaScript over dedicated antibot

Retail relies on rate limiting and JavaScript over dedicated antibot
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Apparel & Fashion91%21%15%49%54%32%69%4%Tier 3
Beauty & Cosmetics91%30%36%40%31%30%76%13%Tier 2
Computer & Video Games94%27%26%44%22%13%81%23%Tier 1
Computer Hardware93%30%20%42%33%15%73%13%Tier 2
Computers & Electronics86%13%17%34%18%15%73%9%Tier 2
Consumer Electronics92%27%27%46%29%20%83%9%Tier 2
Equipment & Supplies96%27%31%41%26%14%68%8%Tier 2
Food & Beverages92%24%26%51%31%11%68%23%Tier 2
Furniture97%33%28%49%40%21%67%5%Tier 2
Jewelry & Luxury83%28%23%41%42%34%80%9%Tier 2
Packaging & Containers95%18%35%42%17%11%80%6%Tier 1
Retail96%19%15%51%33%20%85%29%Tier 2
Sporting Goods89%26%24%41%49%32%78%7%Tier 2
Sports98%11%15%61%23%11%89%33%Tier 1
Textiles & Nonwovens92%6%38%35%17%14%78%7%Tier 1
Tobacco98%30%52%38%30%15%76%3%Tier 1
Wholesalers94%24%22%44%30%13%80%7%Tier 2
Wine & Spirits95%24%28%47%32%15%84%14%Tier 1

Rate limiting (31%) and JavaScript challenges (44%) are retail's de-facto defences — blunter and cheaper to deploy than dedicated antibot middleware. Sports sites lead AI blocking at 33%, hinting at real-time odds and fantasy sports data concerns, while furniture (33%) and beauty-and-cosmetics (28%) carry the highest antibot rates, both driven by high-margin price-scraping risk.

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State of Web Access 2026
Technology · Access Barriers · 2026

Online services block AI crawlers at twice the tech-sector average

Online services block AI crawlers at twice the tech-sector average
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Biotech89%13%19%39%17%13%76%14%Tier 1
Software & Dev95%17%19%30%18%13%83%14%Tier 2
Information Technology94%13%15%36%21%14%68%7%Tier 2
Market Research94%16%22%44%25%14%71%0%Tier 1
Nanotechnology95%8%33%31%10%9%79%6%Tier 1
Online Services93%9%16%50%19%12%86%36%Tier 2
Security Products91%19%26%40%15%12%73%4%Tier 1

Online services — primarily content and SaaS platforms — show 36% AI blocking, far above the 12% sector average. Security product vendors (19% antibot) are notably under-protected relative to their security-first brand positioning. Biotech and nanotechnology sites sit at Tier 1 complexity: academic-adjacent content with minimal commercial scraping risk.

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State of Web Access 2026
Financial Services · Access Barriers · 2026

Finance's WAF compliance masks chronic antibot underinvestment

Finance's WAF compliance masks chronic antibot underinvestment
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Accounting & Auditing93%15%13%40%8%10%63%1%Tier 1
Banking86%19%10%36%12%11%72%4%Tier 2
Finance88%27%15%36%22%16%82%13%Tier 2
Insurance86%26%19%37%17%13%71%3%Tier 2
Investment94%23%14%41%19%9%76%5%Tier 1
Venture Capital92%15%14%33%20%15%79%2%Tier 1

WAF coverage (90%) reflects mandatory compliance posture, but antibot middleware (21%) is a fraction of what financial data risk would suggest. Finance and investment sub-categories lead the sector in antibot (27%) — driven by price-data and prospectus-scraping risk — while accounting and insurance lag below 15%. AI blocking is negligible (5% average): financial institutions are not yet treating AI training scrapes as a threat worth blocking.

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State of Web Access 2026
Healthcare · Access Barriers · 2026

Consumer-facing healthcare leads the sector in antibot; clinical and pharma trail

Consumer-facing healthcare leads the sector in antibot; clinical and pharma trail
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Healthcare93%17%21%35%27%21%78%14%Tier 2
Medical Devices92%13%22%45%16%8%81%8%Tier 1
Mental Health95%16%24%40%18%6%85%12%Tier 1
Pharmaceuticals84%20%25%54%27%8%62%5%Tier 1
Veterinary100%24%29%43%35%25%89%5%Tier 1
Wellness98%23%31%48%34%16%83%22%Tier 2

WAF coverage (94%) reflects broad regulatory compliance, but antibot is unevenly distributed: clinical healthcare and mental health sit at 18–19%, while wellness (24%) and veterinary (24%) — consumer-facing sub-categories with review, pricing, and appointment scraping risk — lead the sector. AI blocking averages 11%, with wellness at 22%, suggesting consumer-facing health content is beginning to attract AI training attention.

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State of Web Access 2026
Manufacturing & Logistics · Access Barriers · 2026

Industrial sites run minimal access controls — product catalogues are rarely scraping targets

Industrial sites run minimal access controls — product catalogues are rarely scraping targets
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Aerospace & Defense87%17%26%36%21%15%67%6%Tier 1
Chemicals83%8%19%31%7%8%71%8%Tier 1
Civil Engineering89%13%22%38%19%14%60%5%Tier 1
Import & Export93%19%17%35%17%13%69%6%Tier 1
Machinery91%13%17%49%20%15%80%10%Tier 2
Mail & Package Delivery91%15%19%37%17%15%70%3%Tier 1
Manufacturing92%20%19%45%24%18%75%9%Tier 2
Maritime87%22%24%41%19%12%62%8%Tier 1
Metals & Mining87%26%30%39%25%16%72%4%Tier 1
Plastics & Polymers98%10%29%34%13%10%80%4%Tier 1
Transportation & Logistics78%15%16%35%17%18%67%2%Tier 1
Warehousing98%18%27%38%22%8%75%4%Tier 1

Metals and mining leads antibot at 26% — likely driven by commodity pricing data — but most sub-categories cluster at 12–18%. Mail and package delivery and manufacturing break Tier 2 complexity, hinting at dynamic shipment tracking and order management systems beneath thin marketing facades. AI blocking averages just 6%, the lowest of any large-category sector in the report.

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State of Web Access 2026
Travel & Hospitality · Access Barriers · 2026

Travel booking engines hide pricing behind JavaScript, not antibot middleware

Travel booking engines hide pricing behind JavaScript, not antibot middleware
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Airlines76%24%11%51%27%22%69%9%Tier 2
Events Services83%17%21%41%26%12%65%3%Tier 1
Hospitality86%18%17%47%27%19%76%9%Tier 2
Recreational Facilities95%23%21%51%21%11%71%6%Tier 1
Restaurants91%28%19%57%41%15%50%5%Tier 2
Travel & Tourism81%27%8%55%31%26%78%21%Tier 2

Travel and hospitality has the highest JavaScript challenge rate of any sector (50%) and the second-lowest WAF coverage (85%). Airlines, travel-and-tourism, and restaurants all run Tier 2 complexity — booking engines and reservation systems that require full JavaScript execution to scrape. Antibot (23%) is moderate; travel-and-tourism leads AI blocking at 21%, reflecting concern about pricing and review data entering AI training sets.

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State of Web Access 2026
Entertainment · Access Barriers · 2026

Gambling and adult content run the tightest access controls in entertainment

Gambling and adult content run the tightest access controls in entertainment
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Adult98%36%33%36%34%20%85%9%Tier 1
Entertainment92%17%18%46%23%13%77%30%Tier 2
Gambling95%31%24%53%35%14%57%6%Tier 1
Music96%21%19%52%26%12%84%25%Tier 2
TV & Movies99%30%25%59%33%13%70%11%Tier 1

Entertainment polarises sharply: adult (36% antibot) and gambling (31%) run the sector's highest middleware investment, driven by payment-gate protection and age-verification compliance. Music and TV/Movies cluster around 23–25%, where antibot primarily guards subscription content. General entertainment sites block AI crawlers most aggressively at 30%, suggesting that broad content libraries are a primary AI training-data target.

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State of Web Access 2026
Education · Access Barriers · 2026

Distance learning blocks AI crawlers at twice education's sector average

Distance learning blocks AI crawlers at twice education's sector average
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Distance Learning97%27%37%43%26%16%85%25%Tier 2
Education98%17%18%37%18%10%81%15%Tier 2
Foreign Language96%15%20%42%14%13%82%6%Tier 1
Libraries92%16%9%36%16%11%69%8%Tier 1
Reference81%15%17%31%16%3%60%17%Tier 1
Science90%15%11%35%15%9%79%10%Tier 2
Training & Certification93%15%19%41%17%11%75%7%Tier 1

Distance learning (27% antibot, 25% AI blocking) stands apart from an otherwise low-security sector — online course platforms face real competitive scraping risk for curriculum content and pricing data. Libraries (15% antibot, 8% AI blocking) and reference sites sit at Tier 1 complexity with minimal barriers, reflecting their open-access academic mission and a culture of free information exchange.

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State of Web Access 2026
Design & Creative Arts · Access Barriers · 2026

Creative agencies inherit WAF coverage from their CMS — antibot is nearly absent

Creative agencies inherit WAF coverage from their CMS — antibot is nearly absent
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Architecture95%21%33%40%20%10%84%12%Tier 1
Ceramics & Pottery97%16%38%47%17%12%77%5%Tier 1
Comics & Animation93%15%28%34%10%7%77%6%Tier 1
Crafts98%21%34%44%24%12%82%18%Tier 1
Design99%24%27%40%21%11%89%14%Tier 1
Graphic Design99%11%21%19%12%9%87%9%Tier 1
Performing Arts93%11%19%39%19%11%75%7%Tier 1
Photography95%19%28%42%42%32%68%15%Tier 1
Printing98%19%28%34%13%10%81%6%Tier 1
Visual Art98%20%31%43%20%10%84%22%Tier 1

WAF coverage is near-universal (97%) but almost certainly bundled with hosted CMS or CDN services — antibot (18%) sits at one of the lowest rates across all sectors. Visual art sites lead AI blocking at 22%, reflecting concern about high-resolution image scraping for AI training sets. All 10 sub-categories are Tier 1, the lowest complexity profile of any industry group in the report.

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State of Web Access 2026
Public Sector · Access Barriers · 2026

Government sites have the lowest antibot deployment of any sector

Government sites have the lowest antibot deployment of any sector
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Government80%10%8%33%15%12%64%10%Tier 2
Military77%11%16%21%19%17%62%7%Tier 1
Political Orgs97%13%23%47%16%9%79%6%Tier 1
Public Policy96%9%9%28%11%9%86%8%Tier 1
Public Safety94%12%25%44%18%14%74%6%Tier 1

Public sector antibot (11%) is the lowest median of any industry group in this report, below even agriculture. WAF coverage (89%) is largely compliance-driven rather than threat-responsive. Military sites run moderately higher antibot (17%) but still trail private-sector equivalents significantly. Political organisations show low AI blocking (10%), leaving campaign content freely accessible to training scrapes despite clear sensitivity around electoral information.

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Legal & Professional Services · Access Barriers · 2026

Professional services invest less in web security than their data sensitivity warrants

Professional services invest less in web security than their data sensitivity warrants
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Consulting87%9%22%37%8%11%75%5%Tier 1
Customer Services100%22%22%55%38%17%76%7%Tier 1
Facilities Services94%9%23%27%12%10%75%1%Tier 1
Legal83%15%22%35%15%8%58%5%Tier 2

Legal and consulting sites cluster at 14–22% antibot — below financial services, despite often hosting equally sensitive commercial intelligence: case databases, market reports, and contract templates. Customer services platforms lead the sector at 22% antibot and 7% AI blocking, protecting interaction data and knowledge bases used by competing service providers.

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Non-profit & Civil Society · Access Barriers · 2026

Museums lead non-profit AI blocking; charities barely invest

Museums lead non-profit AI blocking; charities barely invest
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Museums95%27%32%43%22%13%78%13%Tier 1
Nonprofit Orgs96%18%19%45%24%17%83%10%Tier 2
Religion & Belief96%22%26%32%19%13%89%10%Tier 1
Social & Charitable94%22%31%38%20%11%79%5%Tier 1

Museums run 27% antibot and 13% AI blocking — the highest figures in the sector — driven by concern for digital collections and high-resolution image assets. Social and charitable organisations sit below the sector average on every metric, consistent with limited IT budgets and minimal commercial scraping incentive. Overall, non-profits rely almost entirely on WAFs while leaving more active defences largely undeployed.

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Agriculture · Access Barriers · 2026

Agriculture's web security posture matches its scraping risk: near zero

Agriculture's web security posture matches its scraping risk: near zero
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Agriculture97%12%30%41%20%12%90%12%Tier 1
Farms & Ranches96%12%32%26%24%14%67%6%Tier 1
Fishery96%13%37%32%18%9%69%3%Tier 1

Agriculture clusters at 12–13% antibot and near-zero AI blocking (7%), all at Tier 1 complexity. High robots.txt coverage (75%) suggests these are mostly standard CMS deployments following default configuration rather than deliberate policy. There is no meaningful commercial incentive to scrape agricultural content at scale, and the sector's web security posture reflects that reality.

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State of Web Access 2026
Energy & Utilities · Access Barriers · 2026

Energy and utilities carries the weakest web security posture of any major sector

Energy and utilities carries the weakest web security posture of any major sector
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Oil & Gas86%15%17%38%15%12%59%4%Tier 1
Public Utility83%19%13%37%17%10%53%3%Tier 1
Renewable Energy89%14%16%38%15%11%78%5%Tier 1

Energy and utilities has the lowest WAF coverage (86%) of any multi-category sector group, and antibot (16%) sits near the bottom across all industries. Oil and gas robots.txt coverage drops to 59%, a signal of older web infrastructure not following modern CMS defaults. AI blocking is negligible at 4% — the lowest average of any sector in the report.

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State of Web Access 2026
Construction & Environment · Access Barriers · 2026

Construction's B2B content model leaves little incentive for antibot investment

Construction's B2B content model leaves little incentive for antibot investment
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Construction & Maintenance94%21%24%52%29%9%75%7%Tier 2
Ecology & Environment90%13%13%42%16%13%76%10%Tier 1

Both sub-categories show 92% WAF and around 47% JavaScript challenges, consistent with modern CMS hosting defaults. Antibot is low (17–21%) — construction and maintenance information carries minimal commercial scraping value. Ecology and environment sites outpace construction slightly on robots.txt (82% vs 70%), reflecting more content-oriented publishing practices.

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Recruitment & HR · Access Barriers · 2026

Job boards deploy antibot at average rates despite being prime scraping targets

Job boards deploy antibot at average rates despite being prime scraping targets
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Human Resources93%24%25%38%20%14%70%2%Tier 1
Outsourcing96%11%18%28%15%12%79%2%Tier 1
Recruitment & Staffing88%21%18%39%18%18%76%15%Tier 1

Despite job listings being among the most scraped content on the web, recruitment and HR antibot (19%) sits at the industry median. Rate limiting (18%) and JavaScript (35%) are the primary defences against bulk job-data harvesting. Recruitment and staffing sites lead AI blocking at 15%, reflecting growing concern about CV data and candidate profiles entering AI training sets.

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Automotive · Access Barriers · 2026

Automotive defends with rate limiting and JavaScript — antibot lags the inventory scraping risk

Automotive defends with rate limiting and JavaScript — antibot lags the inventory scraping risk
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Automotive92%16%9%44%38%16%80%22%Tier 2

The automotive sector shows 92% WAF, 44% JavaScript challenges, and 38% rate limiting — reflecting the dynamic pricing and vehicle configuration tools that populate dealer and marketplace sites. Antibot (16%) is below average given the commercial scraping risk of inventory and pricing data. AI blocking at 22% is above the cross-industry median, suggesting automotive content is already a recognised AI training-data target.

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Real Estate · Access Barriers · 2026

Listing data is too valuable to leave unguarded — but real estate's antibot still lags

Listing data is too valuable to leave unguarded — but real estate's antibot still lags
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Real Estate92%24%19%48%39%15%75%17%Tier 2

Real estate runs 39% rate limiting and 48% JavaScript challenges — both among the highest across all sectors — consistent with the scale of automated listing scraping by property aggregators and market intelligence tools. Antibot (24%) is moderate; the Tier 2 median reflects dynamic listing systems that require significant execution overhead to crawl. AI blocking at 17% is above average, with property descriptions and pricing data increasingly drawn into training sets.

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Telecom · Access Barriers · 2026

Telecoms cover WAF universally but leave pricing data exposed to scraping

Telecoms cover WAF universally but leave pricing data exposed to scraping
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Telecom95%19%18%45%16%11%79%6%Tier 2

Telecom shows 95% WAF and 45% JavaScript challenges, but antibot sits at 19% — modest for an industry where plan pricing, coverage maps, and device offers are routinely harvested by comparison engines and competitor intelligence tools. AI blocking (6%) is low, suggesting telecoms are not yet treating AI training-data scraping as a meaningful threat worth blocking at the robots.txt level.

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