Overview
JavaScript leads Market Research's secondary barrier stack above the norm
| Value | |
|---|---|
| WAF | 94% |
| Antibot | 16% |
| CAPTCHA | 22% |
| JavaScript | 44% |
| Rate Limiting | 25% |
| TLS | 14% |
WAF at 94% is the dominant barrier. JavaScript (44%) leads secondary coverage. The remaining barriers sit materially lower, giving Market Research a narrow but defined secondary layer.
Barrier Landscape
WAF leads Market Research at 94% — JavaScript is the main secondary layer
| Value | |
|---|---|
| WAF | 94% |
| Antibot | 16% |
| CAPTCHA | 22% |
| JavaScript | 44% |
| Rate Limiting | 25% |
| TLS | 14% |
| Has robots.txt | 71% |
| Blocks AI crawlers | 0% |
WAF dominates at 94%. JavaScript (44%) leads active secondary barriers, followed by Rate Limiting (25%). The remaining three barriers all sit at or below 22% — a concentrated rather than broadly stacked profile.
Two-barrier stacks are Market Research's most common security posture
| % of sites | |
|---|---|
| 0 barriers | 6% |
| 1 barrier | 27% |
| 2 barriers | 36% |
| 3 barriers | 17% |
| 4 barriers | 6% |
| 5 barriers | 7% |
| 6 barriers | 1% |
36% of Market Research sites carry exactly 2 barriers. 31% stack three or more. 6% carry none — a low share of unprotected sites for this sector.
Market Research sites are predominantly Simple to access
| Mean recommended tier | |
|---|---|
| All sites | 1.19 |
A mean recommended tier of 1.19 and a median of Simple place Market Research among the most accessible sectors surveyed. 87% of sites are Simple to access; 5% require Moderate or above.
Simple tier covers more than three-quarters of Market Research sites
| % of sites | |
|---|---|
| 1 - Simple | 87% |
| 2 - Easy | 8% |
| 3 - Moderate | 4% |
| 4 - Complex | 1% |
| 5 - Advanced | 0% |
Simple (87%) is the most common tier. Simple and Easy together account for 95% of sites, while 4% land at Moderate and 1% at Complex or Advanced.
robots.txt
Around seven in ten of Market Research sites publish a robots.txt
| % of sites | |
|---|---|
| Publish a valid robots.txt | 71% |
71% of Market Research sites have a valid robots.txt. The remaining 29% leave crawl policy entirely undefined — a meaningful gap for a sector of this scale.
Most Market Research sites name one bot or none in their robots.txt
| % of sites | |
|---|---|
| 0 | 42% |
| 1 | 54% |
| 2–4 | 3% |
| 5–9 | 0% |
| 10–15 | 0% |
| 16+ | 1% |
42% of Market Research sites name zero agents and 54% name one. A mean of 0.8 is pulled up by a small number of sites with extensive policies, while the median stays at 1.
All bot categories receive minimal attention in Market Research robots.txt files
| % of sites | |
|---|---|
| AI crawlers | 0% |
| SEO / search indexing | 1% |
| SEO audit tools | 1% |
| Commercial scrapers | 0% |
| Social / content scrapers | 0% |
| Archive / research crawlers | 0% |
| Monitoring / uptime bots | 0% |
No bot category exceeds 1% mention rate across Market Research sites. SEO / search indexing and SEO audit tools lead at 1% — all other categories record 0%.
Uniform per-agent rules dominate Market Research robots.txt files
| % of sites | |
|---|---|
| Uniform per-agent rules | 44% |
| Path-level mixed rules | 21% |
| Allow-only (no Disallow rules) | 3% |
| Mixed AI posture | 0% |
| Blanket Disallow: / | 3% |
Uniform per-agent rules lead at 44%, with path-level mixed rules at 21%. Mixed AI posture (0%) and blanket Disallow (3%) are minimal.
Yandex leads named Disallow rules in Market Research robots.txt
| Disallowed | Allowed (whitelisted) | |
|---|---|---|
| * | 52% | 23% |
| Yandex | 3% | 1% |
| GoogleBot | 1% | 1% |
| dotbot | 1% | — |
| Mail.RU_Bot | 1% | — |
| Mail.RU_Bot/2.0 | 1% | — |
| Baiduspider | 1% | — |
| Baiduspider-image | 1% | — |
| Baiduspider-video | 1% | — |
| DJEcoBot | 1% | — |
| MJ12bot | 1% | — |
| NaverBot | 1% | — |
| NextGenSearchBot | 1% | — |
| Operator | 1% | — |
| Russ | 1% | — |
| Yeti | 1% | — |
| YoudaoBot | 1% | — |
| ZoomBot | 1% | — |
| ZoominfoBot | 1% | — |
| heritrix | 1% | — |
| ichiro | 1% | — |
| moget | 1% | — |
| sogou spider | 1% | — |
| Mediapartners-Google | 0% | 1% |
| TermlyBot | 0% | 1% |
Values are percentages of all 100 Market Research sites surveyed. The wildcard (*) leads at 52% Disallow. Among named agents, Yandex, GoogleBot, dotbot are the most frequently targeted — focused on non-AI crawlers.
Industry Cohort
Market Research lags the Technology cohort on AI-blocking policy
| WAF | Antibot | CAPTCHA | JavaScript | Rate Limit | TLS | robots.txt | Blocks AI | Tier | |
|---|---|---|---|---|---|---|---|---|---|
| Biotech | 89% | 13% | 19% | 39% | 17% | 13% | 76% | 14% | Tier 1 |
| Computer Software | 95% | 17% | 19% | 30% | 18% | 13% | 83% | 14% | Tier 2 |
| Information Technology | 94% | 13% | 15% | 36% | 21% | 14% | 68% | 7% | Tier 2 |
| Market Research | 94% | 16% | 22% | 44% | 25% | 14% | 71% | 0% | Tier 1 |
| Nanotechnology | 95% | 8% | 33% | 31% | 10% | 9% | 79% | 6% | Tier 1 |
| Online Services | 93% | 9% | 16% | 50% | 19% | 12% | 86% | 36% | Tier 2 |
| Security Products & Services | 91% | 19% | 26% | 40% | 15% | 12% | 73% | 4% | Tier 1 |
Market Research's 0% AI-blocking rate is the lowest in the Technology cohort. WAF (94%) and JavaScript (44%) are in line with cohort peers on technical barriers.