State of Web Access2026

CAPTCHA appears on 35% of Packaging & Containers sites — well above the global average — yet only 6% name an AI crawler in their robots.txt. The sector invests in active friction against human-mimicking bots but has largely skipped the AI access debate.

State of Web Access 2026
Packaging & Containers · Barrier Profile · 2026

JavaScript and CAPTCHA both elevate Packaging & Containers's active barrier profile

JavaScript and CAPTCHA both elevate Packaging & Containers's active barrier profile
Value
WAF95%
Antibot18%
CAPTCHA35%
JavaScript42%
Rate Limiting17%
TLS11%

WAF leads at 95%. JavaScript (42%) and CAPTCHA (35%) together form a multi-layer active stack — more than most sectors deploy alongside WAF.

100 sites
State of Web Access 2026
Packaging & Containers · Access Barrier Adoption · 2026

WAF leads Packaging & Containers at 95% — JavaScript is the main secondary layer

WAF leads Packaging & Containers at 95% — JavaScript is the main secondary layer
Value
WAF95%
Antibot18%
CAPTCHA35%
JavaScript42%
Rate Limiting17%
TLS11%
Has robots.txt80%
Blocks AI crawlers6%

WAF dominates at 95%. JavaScript (42%) leads active secondary barriers, followed by CAPTCHA (35%). The remaining three barriers all sit at or below 18% — a concentrated rather than broadly stacked profile.

100 sites
State of Web Access 2026
Packaging & Containers · Barrier Count Distribution · 2026

Two-barrier stacks are Packaging & Containers's most common security posture

Two-barrier stacks are Packaging & Containers's most common security posture
% of sites
0 barriers5%
1 barrier22%
2 barriers47%
3 barriers11%
4 barriers6%
5 barriers9%
6 barriers0%

47% of Packaging & Containers sites carry exactly 2 barriers. 26% stack three or more. 5% carry none — a low share of unprotected sites for this sector.

100 sites
State of Web Access 2026
Packaging & Containers · Recommended Scraping Tier · 2026

Packaging & Containers sites are predominantly Simple to access

Packaging & Containers sites are predominantly Simple to access
Mean recommended tier
All sites1.40

A mean recommended tier of 1.40 and a median of Simple place Packaging & Containers toward the easier end of the sectors surveyed. 67% of sites are Simple to access; 7% require Moderate or above.

100 sites
State of Web Access 2026
Packaging & Containers · Tier Distribution · 2026

Simple tier covers more than two-thirds of Packaging & Containers sites

Simple tier covers more than two-thirds of Packaging & Containers sites
% of sites
1 - Simple67%
2 - Easy26%
3 - Moderate7%
4 - Complex0%
5 - Advanced0%

Simple (67%) is the most common tier. Simple and Easy together account for 93% of sites, while 7% land at Moderate and 0% at Complex or Advanced.

100 sites
State of Web Access 2026
Packaging & Containers · robots.txt Coverage · 2026

Nearly four in five of Packaging & Containers sites publish a robots.txt

Nearly four in five of Packaging & Containers sites publish a robots.txt
% of sites
Publish a valid robots.txt80%

80% of Packaging & Containers sites have a valid robots.txt. The remaining 20% leave crawl policy entirely undefined — a meaningful gap for a sector of this scale.

100 sites
State of Web Access 2026
Packaging & Containers · Named Agents in robots.txt · 2026

Packaging & Containers sites name a handful of agents in robots.txt — few commit to comprehensive policies

Packaging & Containers sites name a handful of agents in robots.txt — few commit to comprehensive policies
% of sites
025%
141%
2–415%
5–914%
10–153%
16+2%

The mean of 2.4 named agents reflects limited bot-policy investment in Packaging & Containers. 25% of sites name no agents; 41% name exactly one. Only 2% maintain a list of 16 or more named bots.

100 sites
State of Web Access 2026
Packaging & Containers · Bot Category Mentions in robots.txt · 2026

SEO audit tools lead Packaging & Containers's robots.txt mentions ahead of AI crawlers

SEO audit tools lead Packaging & Containers's robots.txt mentions ahead of AI crawlers
% of sites
AI crawlers7%
SEO / search indexing10%
SEO audit tools20%
Commercial scrapers1%
Social / content scrapers0%
Archive / research crawlers1%
Monitoring / uptime bots0%

SEO audit tools are mentioned by 20% of Packaging & Containers sites — the leading bot category, ahead of AI crawlers at 7%. Figures are percentages of all 100 sites surveyed.

100 sites
State of Web Access 2026
Packaging & Containers · robots.txt Rule Posture Types · 2026

Uniform per-agent rules dominate Packaging & Containers robots.txt files

Uniform per-agent rules dominate Packaging & Containers robots.txt files
% of sites
Uniform per-agent rules58%
Path-level mixed rules19%
Allow-only (no Disallow rules)1%
Mixed AI posture2%
Blanket Disallow: /2%

Uniform per-agent rules lead at 58%, with path-level mixed rules at 19%. Mixed AI posture (2%) and blanket Disallow (2%) are minimal.

100 sites
State of Web Access 2026
Packaging & Containers · Bot Agent Disallow vs Allow · 2026

AhrefsBot leads named Disallow rules in Packaging & Containers robots.txt

AhrefsBot leads named Disallow rules in Packaging & Containers robots.txt
DisallowedAllowed (whitelisted)
*71%22%
AhrefsBot14%
AhrefsSiteAudit12%
Nutch12%
adsbot-google12%
Googlebot5%3%
meta-externalagent4%1%
PetalBot4%
ClaudeBot4%
GPTBot4%
Google-Extended4%
img2dataset3%
BLEXBot3%
MJ12bot3%
Amazonbot3%
Applebot-Extended3%
Bytespider3%
CCBot3%
AdsBot-Google2%
Baiduspider2%
Mediapartners-Google1%1%
OAI-SearchBot1%1%
bingbot1%1%
360Spider2%
sogou spider2%

Values are percentages of all 100 Packaging & Containers sites surveyed. The wildcard (*) leads at 71% Disallow. Among named agents, AhrefsBot, AhrefsSiteAudit, Nutch are the most frequently targeted — focused on non-AI crawlers.

100 sites surveyed · 80 with robots.txt
State of Web Access 2026
Retail & E-commerce · Access Barriers · 2026

Packaging & Containers sits mid-table within the Retail & E-commerce cohort

Packaging & Containers sits mid-table within the Retail & E-commerce cohort
WAFAntibotCAPTCHAJavaScriptRate LimitTLSrobots.txtBlocks AITier
Apparel & Fashion91%21%15%49%54%32%69%4%Tier 3
Beauty & Cosmetics91%30%36%40%31%30%76%13%Tier 2
Computer & Video Games94%27%26%44%22%13%81%23%Tier 1
Computer Hardware93%30%20%42%33%15%73%13%Tier 2
Computers & Electronics86%13%17%34%18%15%73%9%Tier 2
Consumer Electronics92%27%27%46%29%20%83%9%Tier 2
Equipment & Supplies96%27%31%41%26%14%68%8%Tier 2
Food & Beverages92%24%26%51%31%11%68%23%Tier 2
Furniture97%33%28%49%40%21%67%5%Tier 2
Jewelry & Luxury83%28%23%41%42%34%80%9%Tier 2
Packaging & Containers95%18%35%42%17%11%80%6%Tier 1
Retail96%19%15%51%33%20%85%29%Tier 2
Sporting Goods89%26%24%41%49%32%78%7%Tier 2
Sports98%11%15%61%23%11%89%33%Tier 1
Textiles & Nonwovens92%6%38%35%17%14%78%7%Tier 1
Tobacco98%30%52%38%30%15%76%3%Tier 1
Wholesalers & Liquidators94%24%22%44%30%13%80%7%Tier 2
Wine & Spirits95%24%28%47%32%15%84%14%Tier 1

Across Retail & E-commerce, Packaging & Containers's barrier rates are broadly in line with peers. WAF at 95%, JavaScript at 42%, and AI blocking at 6% all sit near the cohort median. Tier difficulty (mean 1.32) is below the group average.

11,100 landing pages