When SERP data becomes infrastructure
At a few hundred keywords, SERP collection is a project an engineer ships in a sprint. At a few hundred thousand, it's a system three people maintain full-time. By the time it's become infrastructure, switching is harder than building it was.
Without coordination
Request volume balloons with every new keyword
Pages 2–10 cost the same as page 1, even though they're cheaper to fetch
Pipelines break on every layout change
Engineers spend more time on plumbing than on product
Costs become unpredictable as scale grows
With Zyte
Coordinated pagination pulls up to 100 results in one request
Pages 2–10 cost less than page 1 — by design
Layout changes handled, not pushed to your engineers
One endpoint replaces a stack of brittle scrapers
Pricing scales linearly and predictably
How coordinated pagination works
Most SERP APIs charge a flat per-page rate because they fetch each page as a separate request — new browser session, new proxy, new ban check, every time. Ten pages means ten times the infrastructure cost.
Coordinated pagination is different. One call returns up to 100 results. Page 1 warms the session; pages 2 to 10 ride on the same infrastructure. They cost less to run, so they cost less to buy.
What you can include
One endpoint, multiple shapes of data. Configure your request to pull organic results, AI Overviews, geo-targeted rankings, or all of them — in a single call.
AI Overviews
Capture AI Overview alongside organic listings. As LLM-generated answers reshape SERPs, your data stays current.
100 results, one call
Don't paginate. Pages 1 through 10 fetched in the same coordinated workflow — and pages 2–10 cost less.
Geo-targeting
Target any country, language, or specific city. Different rankings for different markets, in a single parameter.
Pay less the deeper you paginate
Most SERP APIs charge a flat per-page rate. We charge less for pages 2 through 10 because they share infrastructure with the page-1 session. The deeper you paginate, the better the unit economics get.
| PAYG | $100 / month | $200 / month | $500 / month | |
|---|---|---|---|---|
| First page |
$0.85
/ 1K responses
|
$0.63
/ 1K responses
|
$0.51
/ 1K responses
|
$0.40
/ 1K responses
|
|
Pages 2 to 10
~29% less
|
$0.61
/ 1K responses
|
$0.45
/ 1K responses
|
$0.36
/ 1K responses
|
$0.29
/ 1K responses
|
Read what our customers say about Zyte API.
Reliable Competitor Data Partner with Stellar Support
I love the ease of the initial setup with Zyte, as they took care of all the development, and we only needed to communicate what data we needed and set up the necessary processes on our end. I find it great that Zyte handles everything for us, allowing us not to worry about maintaining a platform ourselves.
David P.
Verified G2.com Reviewer
Personable and Efficient Data Gathering
Zyte help build our web scrapers and ensure we get structured data regularly. They are the most personable supplier I've worked with, and it's great to meet the people behind it regularly. Communication is straightforward. If there's an issue, I can sit with them and find a solution collaboratively.
A. M.
Product Manager, Verified G2.com Review
Reliable IP Pool Management & Scale: Zyte for Enterprise Web Scraping
We use Zyte frequently, and it has proven reliable at scale, handling a high number of jobs without constant babysitting. The range of features—from IP pool rotation to advanced anti-ban support—lets us tailor the setup to different sites and data volumes. Another upside is the responsiveness of Zyte’s customer support team.
Yulian R.
Compliance Analyst, Verified G2.com Review
A Reliable Partner for Data Collection
Zyte’s team is responsive and solution-oriented; whenever challenges arise, there’s always a way to progress
Verified User in Consulting
Mid-Market (51-1,000 emp)
Frequently asked questions
How does the Zyte API handle SERP frequent layout changes?
Zyte API is built to be resilient to ongoing SERP changes, with continuously updated retrieval and extraction logic so customers don’t need to rebuild their pipelines.
What is your success rate, and how do you handle blocks/CAPTCHAs?
Zyte’s success rate is typically around 98%. Reliability is maintained through adaptive unblocking infrastructure, including optimized proxy routing, session management, rendering, and resilient request orchestration.
Can I scrape localised and hyper localised results (geo-targeting)?
Zyte API supports geo-targeted search collection for localized results, including country, language and regional targeting. Support for highly localized search scenarios depends on the search engine and the level of location precision required.
What SERP capabilities does Zyte API support?
Zyte API supports coordinated pagination from num=10 up to num=100, desktop search collection, geo-targeting, structured organic results, and HTML responses that include AI-generated search features when present.
What data formats do you return?
Zyte API returns responses as JSON, with the raw HTML included as a field within the JSON response object.
Do you support asynchronous and synchronous requests?
Zyte API supports synchronous requests. Asynchronous requests are planned as part of the roadmap.
Is there a limit on concurrent requests or rate limits?
Yes. Zyte API uses request per minute (RPM) limits based on your plan.Platform plans support up to 3,000 RPM. Enterprise plans support up to 10,000 RPM, with higher throughput available through custom enterprise agreements. If you need more than 10,000 RPM, contact sales to discuss scaling requirements.
How do you charge?
Zyte API uses success-based billing. You are charged only for successful requests returned by the API, with flat pricing per successful request based on your plan.
Does SERP usage change based on SERP features being used?
Yes. Usage can vary depending on factors such as pagination depth, rendering requirements, extraction type, and other workflow characteristics
Does unused SERP usage roll over to the next month?
No. Unused monthly usage does not roll over. However, Zyte API plans support overages. For example, if you commit to a $100/month plan, you can continue using the platform up to $200/month before needing to increase your plan limit.
Do you offer a free trial, and what are its limitations?
Yes. Zyte offers a free trial with a $5 credit that allows users to test the API and SERP capabilities before committing to a paid plan (add link to try for free). If you want to test at scale, talk to us about setting you up on an Enterprise Trial with a $100 credit.
Do you offer Enterprise discounts?
Yes. Zyte offers volume-based pricing and additional discounts for Enterprise customers with larger scale or long-term usage requirements- add link to talk to sales form to discuss pricing.
What is SERP data and how is it used?
SERP data is structured information from search results pages, including rankings, URLs, titles, snippets, and rich result features. Teams use it for rank tracking, competitive intelligence, SEO analysis, and feeding AI systems with search-derived data.
How is Zyte’s SERP data collection different from traditional APIs?
Most SERP APIs treat each page as a separate request. Zyte treats SERP collection as a workflow—coordinating pagination, retries, and data extraction across multiple pages in a single execution. This improves reliability and reduces cost at scale.
What does “workflow-based SERP extraction” mean?
Workflow-based extraction means multiple SERP pages are retrieved as part of a coordinated process rather than isolated requests. Zyte optimizes execution across pages—handling session reuse, retries, and infrastructure selection automatically.
How does Zyte API reduce cost per keyword for SERP data?
Zyte reduces cost by optimizing across the full SERP workflow instead of pricing each page independently. Features like num=100 workflows, session reuse, and adaptive infrastructure lower the total number of high-cost requests required per keyword.
What is num=100 and why does it matter?
num=100 refers to retrieving up to 100 search results (multiple pages) in a single workflow. Instead of issuing separate requests per page, Zyte executes them as one coordinated process, significantly reducing cost and improving efficiency for deep pagination use cases.
How does Zyte API pricing work for SERP data?
Zyte pricing is based on successful pages returned, not attempted requests. If some pages fail, you are only billed for the pages successfully delivered. This aligns cost with outcomes and helps maintain predictable unit economics.
Can Zyte API handle large-scale keyword tracking?
Yes. Zyte API is designed for high-volume SERP workloads, including millions of keywords. The platform supports burst traffic, deep pagination, and large datasets while maintaining consistent performance and predictable costs.
How reliable is Zyte API for SERP data extraction?
Zyte uses adaptive execution strategies, including proxy selection, session management, and retry logic, to maintain high success rates. This ensures stable data pipelines even as target sites change or introduce blocking mechanisms.
What SERP features can Zyte API extract?
Zyte supports extraction of standard organic results as well as evolving SERP components, such as structured result blocks and AI-generated features when present. Data is returned in a structured format ready for analysis or ingestion.
What formats can SERP data be delivered in?
SERP data can be delivered in structured formats such as JSON. It can also be integrated into your data pipelines with no additional processing required.
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