What is web scraping used for?

Web data extraction has become one of the most important tools for businesses to grow and stay ahead of the competition. From developing better pricing strategies to identifying hidden risks and building better products, web data extraction provides the power to transform infinite web data into a structured format that can help you make profitable decisions.

If you’re new to the world of web data or looking for creative ways to channel this resource, here are some of the most common and impactful use cases where businesses scraped data to accelerate their growth.

  • Price intelligence
  • Market research
  • Data-driven products
  • Alternate data for finance
  • Brand monitoring
  • MAP compliance
  • Lead generation
  • Recruitment
  • Business automation

Price intelligence

Make profitable pricing decisions with web extracted pricing data. From automatic pricing solutions to MAP monitoring insights, this data moves mountains.

  • Competitive intelligence
  • Dynamic pricing
  • MAP monitoring

Market research

Market research is critical – and should be driven by the most accurate information available. High quality, high volume, and highly insightful, web scraped data of every shape and size is fueling market analysis and business intelligence across the globe.

  • Market trend analysis
  • Market pricing
  • Optimizing point of entry
  • Research & development
  • Competitor monitoring

Data-driven products

Product data, whether from e-commerce sites, auto listings, or product reviews, offers a treasure trove of insights that can give your business an immense competitive edge in your market.

  • Dynamic Pricing and Revenue Optimization
  • Competitor Monitoring
  • Product Trend Monitoring
  • Investment Decision Making
  • Brand and MAP Compliance

Alternative data for finance

Unearth alpha and radically create value with web data tailored specifically for investors. The decision-making process has never been as informed, nor data as insightful – and the world’s leading firms are increasingly consuming web scraped data, given its incredible strategic value.

  • Product data
  • SEC filing data
  • Product reviews
  • Company news
  • Sentiment analysis

Brand monitoring

In today’s highly competitive market, monitoring your brand online or looking at how your products are positioned and priced, can give you great insights that can work wonders for your company.

  • Brand reputation
  • Investment decision making
  • Product development
  • Politics and campaigns

MAP compliance

If you have multiple retailers selling your products you always have to keep an eye on them to make sure there are no minimum advertised price violations. If you fail to do so you risk damaging the reputation of your brand and products. MAP compliance data can help you take immediate corrective measures.

Lead generation

Visitors to your website are not always ready to buy, so building a lead database can take time. Kick start your effort by defining your target customer and where they are on the Internet with data from industry-specific websites, conferences, and events, social media platforms, or business directories. 


Many HR teams are sitting on an untapped data gold mine that includes everything from recruitment data, career progression data, training data, absenteeism figures, productivity data, personal development reviews, competency profiles, and staff satisfaction data. By adding an automated web data feed to your recruitment toolkit, you can find the best talent, boost employee retention, and make better hiring decisions in an increasingly competitive labor market.

Business automation

Kick start your business automation efforts by automating your internal reports, aggregating your data, and automating other data-related processes can make it possible for you to have unlimited access to your own data while saving your team time and effort from doing this manually.

Learn more about using web scraped data

Here at Zyte , we have been in the web scraping industry for 12 years. We have helped extract web data for more than 1,000 clients ranging from Government agencies and Fortune 100 companies to early-stage startups and individuals. During this time we gained a tremendous amount of experience and expertise in web data extraction. 

Here are some of our best resources if you want to elevate your business using web scraped data: